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These are the 11 best eyeliners I’ve tried as a beauty editor

Whether you like a subtle smudged wing or precise feline flick, these are the formulas for your make-up bag

Louise Whitbread
Beauty editor
Thursday 17 July 2025 12:42 EDT
Our testing criteria covered ease of application, precise tips and blendability for softer pencils, shade range and packaging
Our testing criteria covered ease of application, precise tips and blendability for softer pencils, shade range and packaging (iStock/The Independent )
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Small but mighty, the best eyeliners can completely transform your face. From a small, clean flick for a polished look to a seamlessly blended smokey eye to add extra volume, this make-up staple can make a world of difference.

Whether it’s from a luxury or budget brand, the price tag is no indication of quality. When it comes to choosing your formula, kohl is a classic choice, creating easily smudgeable lines or a softly diffused effect. Liquid liners, in comparison, offer perfect precision to allow you to experiment with thin and thick flicks with little mess and impressive staying power. 

That said, there’s an increasing number of formulas now available, and it can feel like there are a million of the same black and brown pencils to pick from. In a bid to cut through a saturated shopping category, I’ve put a decade of experience in the beauty industry to use, narrowing it down to the top nine.

However, the key to mastering eyeliner is practice. No feline flick goes well on the first try, so if you’re keen to try new styles or improve your skills, it will take time. My top tip is to steady a shaky hand by resting it on a flat surface and starting with small strokes.

How I tested

I’ve been busy putting these liners to the test
I’ve been busy putting these liners to the test (Louise Whitbread)
  • Value for money: Over the course of eight weeks, I tried various brands and formulas from affordable and high-end brands in my daily make-up routine
  • Application: My testing criteria covered ease of application, taking note of the precise tips for liquid formulas and blend-ability for softer pencils.
  • Shade range: I also considered the shade range, to see if there were options to experiment with colour, as well as tonal shades
  • Staying power: Most importantly, I closely examined the staying power of all before making my verdict

Why you can trust IndyBest reviews

I’m a beauty editor and seasoned product tester, reviewing everything from cleansing balms to toners. But when it comes to eyeliners, I’ve had one in my make-up bag for longer than I can remember. Working my way through some absolutely brilliant ones (those listed here) as well as some terrible options, I appreciate when they’re easy to apply and don’t smudge. But, as someone who buys beauty products myself, I know the importance of catering to a wide variety of price points. I also enlisted the help of senior shopping writer Daisy Lester, who has been creating a cat eye look for more than a decade – and has tried dozens of eyeliners on the market.

The best eyeliners for 2025 are:

  • Best overall – Victoria Beckham Beauty satin kajal liner longwear waterproof eyeliner: £32, Selfridges.com
  • Best budget buy – E.l.f. intense ink eyeliner blackest black: £5.95, Amazon.co.uk
  • Best liquid eyeliner – Rare Beauty perfect strokes matte liquid liner: £20, Sephora.co.uk
  • Best pencil eyeliner – Jones Road the best pencil: £24, Jonesroadbeauty.com
  • Best gel eyeliner – Ilia Beauty clean line gel liner: £28, Spacenk.com
  • Best kohl – L’Oreal Paris superliner le khol eyeliner: £5.99, Boots.com

1
Victoria Beckham Beauty satin kajal liner longwear waterproof eyeliner

Victoria Beckham best eyeliner review indybest
  • Best Eyeliner overall
  • Number of shades 19
  • Why we love it
    • Silky soft
    • Easy to apply
    • Dual-ended
    • Variety of colours
  • Take note
    • Expensive

I wish I didn’t love this as much as I did. A £30 price tag is very high for a kajal pencil, but it’s truly worth it if you wear eyeliner regularly. Its creamy, silky smooth texture has a velvety finish that doesn’t budge, but when first applied is easy to smudge into a softly diffused line. On my fair skin, I loved the shade cinnamon – a warm, shimmery brown, but there’s a beautiful shade range to pick from, spanning colours such as fig purple, olive green, mink, gold and more, including your classic black and brown, in matte, shimmer and sparkle jewel tones. If you love colour, there’s a decent selection too, including a pastel matte mint green and a brilliant white. The glossy black packaging is super chic too, and dual-ended with a blending brush that allows for easy smudging.

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2
E.l.f. intense ink eyeliner blackest black

Elf best eyeliner review indybest
  • Best Budget eyeliner
  • Number of shades One – black
  • Why we love it
    • Affordable
    • Fast-drying
  • Take note
    • Less pigment than others we tried

This is a great affordable option if you love a statement wing. It’s a chunky felt tip liner with a quick-dry formula in a universally flattering black. Costing little more than £5, it feels like a small commitment for daily eyeliner-wearing users, so when it runs out, it won’t cost you a fortune. The felt tip doesn’t feather or split, so it maintains its ability to glide on a smooth line. It does have a sheerer colour payoff, so I would recommend applying a couple of layers if you want an opaque finish.

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3
Rare Beauty perfect strokes matte liquid liner

Rare Beauty best eyeliner review indybest
  • Best Liquid eyeliner
  • Number of shades One – black
  • Why we love it
    • Ultra-fine tip
    • Long-wearing matte finish
  • Take note
    • On the pricier side

If you love a sleek feline flick, this is my go-to. While it’s made up of 800 vegan bristles, it’s so fine that it creates the thinnest of lines but can be easily layered for a thicker, more statement eyeliner look or kept clean and simple. It’s chunkier than your typical eyeliner but has a matte packaging finish which helps keep it in place when applying – a small but significant design choice. It has a matte finish and a waterproof formula that does not budge all day, yet doesn’t need scrubbing to remove. If it’s within your budget, it’s well worth your money.

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4
Wonderskin 1440 longwear eyeliner

Wonderskin best eyeliner review indybest
  • Best Eyeliner for hooded eyes
  • Number of shades 12
  • Why we love it
    • Blends beautifully
    • Very compact
  • Take note
    • Less staying power on oily lids

This buttery soft eyeliner is an underrated gem from Wonderskin, the brand best known for its lip stains (which I also adore). I tried the shade gold mocha, a bronzy brown with a subtle shimmer that flattered my blue eyes. But, there is a decent range of other colours too, whether you’re looking for jewel-toned greens and purples or muted tones like slate and black truffle (a silvery black).

It’s as waterproof and smudge-proof, and, should you want a smudged look, you have a 30-second window before it dries down, even on hooded eyes. It’s impressively pigmented too, with a colour payoff that accurately reflects the colour of the pencil.

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5
Jones Road the best pencil

Jones Road best eyeliner review indybest
  • Best Pencil eyeliner
  • Number of shades Black, brown, onyx, ivy, violet and navy
  • Why we love it
    • Slimline
    • Opaque colour payoff
    • Longwearing
  • Take note
    • Expensive

If you like a crisp eyeliner that works as well on your waterline as it does on your lids, without the practice required by liquid formulas, this is the eyeliner for you.

It does everything you need, whether it’s a simple graphic line, smokey eye on top of eye shadows or softly blended out with your fingers on a bare lid. Despite the creamy texture, it sharpens well and doesn’t flake away in a sharpener. If you find black too harsh, I’d recommend trying out the shade navy, which is a beautiful midnight blue.

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6
Ilia Beauty clean line gel liner

Ilia best eyeliner review indybest
  • Best Gel eyeliner
  • Number of shades Black or brown
  • Why we love it
    • Built-in sharpener
    • Water-resistant
  • Take note
    • Smudges a little on our waterline

A gel liner has a softer finish than a liquid liner but often delivers better colour intensity and pigment than a traditional pencil. This one from Ilia is fuss-free and gets the job done, with great colour payoff – I tried the shade duck, a chocolate brown – but it also comes in black.

It’s water resistant, and I found it didn’t crease throughout the day on my oily eyelids. I also loved that it has a built-in sharpener on the end, which saves you scrambling to find a sharpener when it loses its sharpness – an ingenious touch I wish I saw more often.

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7
Valentino colorgraph dual-end gel eyeliner

Valentino best eyeliner review indybest
  • Best Eyeliner for a colourful look
  • Number of shades Black, brown, green, purple, blue, pink and coral
  • Why we love it
    • Great shade range
    • Dual-ended with built-in brush
  • Take note
    • Expensive

This is another gel eyeliner that deserves a spot here for a multitude of reasons. I tried the purple shade, which is a great alternative if you want to dip your toes into a more colourful option instead of basic black, but don’t want to end up wearing neon. While some dual-ended liners (typically with a brush on one end) can be a bit naff, I actually found on this eyeliner it came in handy to perfect a smokey wing. Despite my oily eyelids, it didn’t transfer at all throughout six hours of wear and maintained its rich pigment the entire time.

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8
L’Oreal Paris superliner le khol eyeliner

LOreal best eyeliner review indybest
  • Best Kohl eyeliner
  • Number of shades Black, brown and grey
  • Why we love it
    • Very affordable
  • Take note
    • Needs a couple layers for intense colour payoff

If you aren’t keen on a dramatic eyeliner look, this L’Oreal pencil is perfect for applying to your tight line (the inner part of your eyelid). Simply pull your eyelid upwards and gently smudge the pencil along the lash line to give the illusion of fuller eyes, and a speedy application without worrying about watery eyes ruining your make-up. I found it to be the perfect blend of soft and forgiving, so you can easily smudge it for a softer look and gently wipe it away if you apply too much.

  1.  £6 from Boots.com
Prices may vary
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9
Jones Road gel liner

best eyeliners jones road gel liner indybest
  • Best Eyeliner for brush application
  • Number of shades Black, brown, navy violet
  • Why we love it
    • Versatile for multiple different looks
    • Stays all day
    • Seriously pigmented

By Daisy Lester

Jones Road has reinvented a cult classic with its latest launch, which is a fresh take on Bobbi Brown’s iconic long-wear gel liner. First launched in 2004, Bobbi Brown’s original formula gained fame for its smudge-proof, long-lasting finish and is even said to have been worn by Kate Middleton on her wedding day. Now, this updated version brings the same versatility with a richer, more opaque pigment. Available in four shades, including classic black, brown, navy, and violet, this eyeliner is designed for both beginners and seasoned pros alike.

The gel formula glides on smoothly, offering a sharp line that can be softened for a smoky effect. Its precise brush applicator (sold separately) ensures flawless application, especially when attempting a sleek cat eye. Though the brush is an additional purchase, the stunning, long-lasting results are worth the investment. Perfect for those who love a bold, defined look that stays all day.

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10
Rimmel wonder’ink liquid eyeliner

Rimmel
  • Best Eyeliner with a precise tip
  • Number of shades Five
  • Why we love it
    • Precise applicator
    • Long-lasting colour
    • Affordable

By Daisy Lester

For just £6, Rimmel’s liquid eyeliner is a steal and easily rivals formulas I’ve tried from more premium brands. Despite nearly daily use, I only have to rebuy it every four months or so. The pen-style product sits comfortably in the hand, while the nifty felt-tip applicator means I can create precise and smooth lines, with minimal effort. More often than not, I’ll get a perfect wing on the first attempt, in less than 10 seconds.

Whether you’re creating a soft flick or bolder wing for the evening, the pointed tip gives you extra versatility. The liner dries quickly for a matte finish that has impressive staying power throughout the day. Though described as waterproof, the liner does fade when swimming or in the shower – but the ease of application means topping up is no trouble.

  1.  £8 from Boots.com
Prices may vary
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11
Benefit roller liner

benefit liquid eyeliner
  • Best Eyeliner for creating a sleek cat eye
  • Number of shades Black, brown
  • Why we love it
    • Precise tip
    • Long-lasting
    • Easy to apply

By Daisy Lester

I’ve worn winged eyeliner most days for more than a decade, and Benefit’s roller liner is one of the best in my rotation. The silky, soft formula dries almost instantly into a sleek, matte finish and the precise, pointed tip leaves little room for error, whether you’re after a dramatic wing or classic cat eye.

While cheaper formulas can get you the same look initially, they tend to smudge or completely fade throughout the day. Benefit’s roller liner, however, stays put, with my signature cat eye still looking just as defined in the evening. For a softer look, it also comes in brown.

  1.  £18 from Boots.com
Prices may vary
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Which are the best eyeliners?

Despite its price tag, I couldn’t fault the Victoria Beckham Beauty satin kajal liner longwear waterproof eyeliner. It has a huge array of colours and formats, from jewel-toned and shimmers to matte, and is silky smooth with a velvet finish that doesn’t budge once applied, yet is creamy enough to smudge into a more subtle smokey wing.

From waterproof to vegan-friendly formulas, complete your look with the best mascaras

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