Amazon Boxing Day sale 2025: Best deals to shop now

Amazon's Boxing Day sale is here, with hundreds of discounts across tech, beauty, household appliances and more. It's a good opportunity to nab a bargain.

As a consumer writer who covers sales events for a living, I can tell you that the retail giant often beats its competitors on price. In this round-up, I've only included the lowest prices on any given product, but when you're shopping for yourself, I would always recommend shopping around to make sure you're getting the best possible deal.

Like many retailers, Amazon makes its deals look as attractive as possible by showing the discount against the RRP (recommended retail price), which may be higher than what the item is usually sold for. Basically, when you see that little red percentage next to the price, take it with a grain of salt. There’s a handy price tracking website called Camelcamelcamel, which lets you see how much Amazon usually sells a product for – just pop in the product link.

Now onto the deals. As you can see, Amazon has cut the cost of tons of bestsellers, from Kindles to video games to electric toothbrushes – I've rounded up the best bargains below.

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“The best stick-style streaming device Amazon makes, the catchily named Amazon Fire TV stick 4K max slips neatly into your TV’s HDMI port and delivers access to all of your favourite streaming services in ultra high-definition,” noted our review of the streaming device. The device has “an improved processor and more efficient software. The interface feels sprightly and loading times are greatly reduced.” It’s currently reduced to its Black Friday price.

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The viral Maybelline lash senstational sky high mascara is nearly half off at Amazon, which is the cheapest you’ll find it for right now. Already affordable, assistant IndyBest editor Sarah Jones praised the formula in her Maybelline sky high review for its ability to “lengthen even the most stubborn of lashes and provide instant volume”.

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This coveted wellness wearable is rarely on offer, but you can currently save a whopping £100 on the device at Amazon. In his review of the Oura ring 4, senior tech critic Alex Lee said the main benefit, compared with buying the gen 3 version, is the "improved durability, comfort and accuracy”. Alex added: “This isn’t a generational upgrade over the Oura ring 3, merely strengthening its position as the best smart ring out there for sleep tracking and recovery.”

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The best for coloured hair in our best shampoo review, Color Wow color security shampoo has nearly 50 per cent off. “I’ve yet to find a shampoo that perfectly preserves the blonde in my hair, but this option from Color Wow does a pretty great job, said The Independent’s executive editor Annabel Grossman. “Almost 12 weeks since my last colour treatment and the blonde is still bright, with very little sign of brassiness”, she said, adding that her hair “felt clean and fresh rather than weighed down”, too.

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Although we saw the price of this appliance drop to £224 during the Black Friday sales last month, you can still save £100 on the Ninja slushi right now. The frozen-drinks maker can create slushies, cocktails, frappés, milkshakes and more, with “impressive” results, according to our reviewer. “The machine made a perfect Coca-Cola slushie. You have to mix it a little when it comes out of the machine, but it tasted incredible, particularly on a hot day,” they said in their Ninja slushi review.

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Virtual reality gaming has come a long way in recent years, with better graphics and more comfortable designs. VR consoles still come at a steep price, however, so utilising the sales is a must. This isn’t the lowest price we’ve ever seen the Meta Quest 3, but with more than £50 off it’s not a bad deal. “The Meta Quest 3 is an astounding virtual reality (now mixed reality) headset,” said senior tech critic Alex Lee in his review of the VR headset. “With full-colour passthrough, a faster processor, a more comfortable and ergonomic fit, this is the VR headset to beat.”

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Beauty writer Maisie Bovingdon hailed the Dyson airstrait as the best alternative to hot plates, in her best hair straighteners review, and thanks to this deal, it’s almost £150 off. “The two-in-one hair tool features a hyperdymium motor, powered by a 13-blade impeller, to provide a powerful airflow, to dry and style the hair with minimal heat damage”, Maisie explained, and the results were “more of a soft-straight blow dry than a poker-straight do”. Considering the hair tool is usually just shy of £450, I’d nab it with this deal while you can, if it’s been on your wishlist for some time.

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If you're looking for a smart speaker with a screen, our tech critic Alex Lee recommends the Echo Show 8. In his review of the best Amazon Echo smart speakers, he noted its “slick” edge-to-edge display and a visual ID feature that “makes it more personalised to each household member”. He also liked that it could be used as a digital photo frame. Nab it while it’s reduced by 37 per cent right now, bringing the price down to less than £100.

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We’ve spotted a rare deal on the PlayStation portal, Sony’s handheld console. “The PlayStation Portal is a Nintendo Switch-style device that’s effectively a second screen for your PS5,” explains tech critic Steve Hogarty. Now, you can also play games away from home, as long as you have access to a strong internet connection.

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This is a relatively modest price cut on the Xbox Series S, but every little helps. IndyBest's senior tech critic, Alex Lee, tested the Xbox Series S for his guide to the best gaming consoles, dubbing it a "good option for anyone looking for a cheap gaming solution that doesn’t need 4K resolution".

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Amazon is currently offering the lowest price on the Google Pixel 9a, thanks to this £130 price cut. Described as offering “exceptional value” by tech critic Steve Hogarty, this phone boasts speedy performance, fantastic battery life and improved water- and dust-resistance. The cameras aren’t bad for the price, either. “It successfully translates the strengths of the flagship Pixel 9 series into a much more affordable package, and with just the right amount of compromise,” said Steve.

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In our review of the best fitness trackers, the inspire 3 earned the accolade of best Fitbit. “The inspire 3 is Fitbit’s most basic, uncomplicated fitness tracker, and it’s a delight to use if you’re just getting started on your fitness journey,” said our writer Zoe Griffin. She added that it takes a holistic approach to fitness by tracking stress levels and sleep.

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Looking for a budget speaker? Amazon’s Echo dot is a great option. Tech critic Alex Lee said: “The fifth generation smart speaker has even better sound than all the Echo Dots that have come before it (a mean feat given how hard it is to eek good sound out of a small device).” Praising its top functionality and neat new indoor temperature sensor, he said it can be placed anywhere in your home to deliver weather reports, set timers, play music, podcasts, the news and more.

This is a solid deal, but the speaker was even cheaper during last year’s Boxing Day sales, so it may be worth holding off for now to see if it gets any cheaper.

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Bolstering your home security system? In her review of the best video doorbells, the Ring doorbell was Zoe Phillimore’s favourite overall. It features a HD camera, two-way talk and night vision, and Zoe particularly liked that it was breeze to install, and sensed when packages were on the doorstep.

Amazon's Boxing Day deals are part of its 'New Year, New You' campaign, which runs until 31 January 2026, so you can expect to see deals over the next month.

At IndyBest, we’ve been covering major sales events for years, so we have plenty of experience in finding the best bargains. We only recommend deals on products we’ve tried and tested, or those that come from brands we trust. Plus, we make sure to check Amazon deals against price-tracking tools, so we can tell you if you’re making a genuine saving compared with buying outside of the Boxing Day sales.

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