Amazon Prime Day 2025 live: Last chance to shop the best deals
I’m tracking the biggest Prime Day discounts as they appear – follow me for the best deals
We're now in the final hours of the Amazon Prime Big Deal Days sale. The 48-hour event comes to a close at midnight tonight, so you don’t have long to shop the best Prime Day discounts on everything from air fryers, vacuum cleaners and heated clothes airers to electric toothbrushes, laptops and TVs.
Yesterday was a huge day for home and kitchen tech, with price drops on top-rated air fryers from Ninja and Cuisinart, and a massive discount on our favourite Eufy robot vacuum. We also saw some rare deals on Apple gear, with the iPad and AirPods 4 hitting their lowest prices.
Whether you’re prepping for Christmas, upgrading your tech or hunting for everyday essentials at a discount, today is your last chance to grab a bargain. We’re expecting to see a fresh wave of deals dropping throughout the day, and the IndyBest team is here live to comb through the chaos and bring you the very best deals on products we’ve tried, tested and actually recommend.
I’ll be your guide to the sale this evening, so stick with me as we navigate the final stretch of the Prime Big Deal Days sale.
Read more: Best Amazon Prime Day 2025 deals, from Kindle to Xbox
Well, that’s it
Amazon’s Prime Big Deal Days sale has officially come to an end, which means it's goodbye from the IndyBest team and myself (for now). We hope our coverage helped you to save some cash on your wishlist. Until next time!
Elemis’s pro-collagen cleansing balm has 30% off
Loved by our beauty writer Lucy Smith (in fact, it's one of her favourite products of all-time), Elemis’s pro-collagen cleansing balm currently has 30 per cent off (Amazon.co.uk). Ordinarily, it’s £52, but this Prime Day deal has brought the price down to £36.
Lucy describes the texture as being like sorbet that “transforms into a silky oil under the heat of your fingers”. Unlike a gel cleanser, she says it “allows you to give your lashes a massage without the fear of stinging or irritation”.
Whether you’re a fellow Elemis balm devotee, or you’re keen to see what the hype is about, now’s the time to add the cult classic to your basket.
Below, Lucy details why the product is a must-have for make-up removal.
My favourite cleansing balm for make-up removal is £15 off for Amazon Prime Day 2025
Theres still time to nab a bargain...
Right now, the Amazon Fire TV stick 4K max is at its lowest-ever price (was £69.99, now £39.99, Amazon.co.uk). You can also nab a hefty saving on Shark’s powerpro cordless stick vacuum (was £249, now £159.99, Amazon.co.uk), and our tech critic’s favourite electric toothbrush (was £100, now £37.99, Amazon.co.uk) currently has a whopping 62 per cent off.
You’ll find more of the biggest and best discounts in our round-up below.
I’m a consumer editor and these are the best Amazon Prime Day 2025 discounts
Best Apple Amazon Prime Day deals
Apple very, very rarely discounts its own products, so Prime Day is one of your best chances to save on top-rated tech, including Airpods, iPads and Apple Watches.
Our tech critic Alex Lee has been rounding up the most impressive deals he’s seen in the sale. Some of his top picks include 12 per cent off the AirPods 4 with active noise cancellation (was £169, now £149, Amazon.co.uk), and 9 per cent off the Apple iPhone 16e (was £544, now £494, Amazon.co.uk). You’ll find more of the best offers in his edit below.
The best Apple deals in the Amazon Prime Day sale
Our consumer editor loves Loop's earplugs – and now they're on sale
When it comes to sleeping earplugs, Loop is the gold standard. Our consumer editor Sabrina agrees. “Loop’s dream earplugs have earned their place on my bedside table, and I now don’t travel without them – but there’s no denying that they’re pricey.” Until now, thanks to an Amazon Prime discount.
Loop dream earplugs: Was £44, now £33, Amazon.co.uk
There’s a handy storage case included, making them easy to travel with and keep dust-free when not in use. With no awkward crevices, they’re easy to clean too. “Simply remove the ear tips (this requires a bit of a tug) and wipe them down, as well as the earplug body, with a damp cloth,” Sabrina said in her review.
You can get the earplugs for a record low price of £33.49 at Amazon right now. It’s rare to come across a discount on Loop earplugs, so if you want to try them for yourself, now’s the perfect time.
Loop earplugs ‘transformed my sleep’ and they’re now cheaper than ever
Don’t miss this deal on the Dyson airstraight
It's no secret that Dyson's prices are incredibly high. Fortunately, if you’ve been eyeing up the airstraight straightener’s for a while, you can save £165 on the tool in the Prime Day sale.
Dyson airstrait straightener: Was £449.99, now £284.99, Amazon.co.uk
Launched last year, Dyson’ innovative hair tool is designed to take your hair from wet to dry and straight by using airflow, which is also a way to reduce damage. When Global eCommerce editor Eva Waite-Taylor got to try out the straightness for herself, before giving them her first impressions review, she likened the results to how her hair looks "after a hairdresser blow-dries it into a straight style”.
There's no denying the tool is expensive, but the £165 discount does certainly soften the blow.
Cosy up with this discounted electric blanket
With winter here, it’s time to hunker down at home. If you’re looking to stay cosy without turning the central heating on, this Silentnight electric blanket is the solution. The model has previously been named the best budget buy in our review of the best electric blankets – and is currently on sale.
Silentnight comfort control electric blanket: Was £42, now £28, Amazon.co.uk
Complete with three easy-to-use heat settings, the super snuggly felt material adds to the cosy warmth. “This is a great basic electric blanket and kept us noticeably warm, even on the lowest setting,” said household tester Caroline Preece. With 36 per cent off, it’s a must-have for winter.
Listen up to this Apple airpods 4 deal
When it comes to wireless earbuds, our tech experts say it’s hard to beat the AirPods 4 on price and quality. Now, you can score a rare saving thanks to Amazon Prime Day.
Apple AirPods 4: Was £119, now £105, Amazon.co.uk
In his review, tech critic David Phelan said: “The regular AirPods 4, with a neat design, tiny case, good battery life and excellent sound, are excellent. They are a big step forward from the entry-level second-generation AirPods they replace, but they’re also better than the third-generation AirPods, which used to cost a lot more.” Praised as small and light, he concluded that they “are the best-value AirPods ever.” Now, they’re even cheaper thanks to Amazon.
My trust pillow is on sale for Prime Day
Our top-rated pillow currently has 20 per cent off for Prime Day, bringing the price down to £87. I can attest to the quality, having slept soundly thanks to the pillow for years.
Simba hybrid pillow: Was £108, now £87, Amazon.co.uk
Our tester, Caroline Preece, loved that it adapted well whether you sleep on your side, back or even front, and appreciated its temperature regulating technology. In her review, she said: “I found that I flipped it less on warm nights, and it stayed a comfortable temperature whether put in a cotton case or used as is. The quality is also thoughtful, with smooth fabric on one side and cool tech on the other.”
Bookworms, the Kindle colorsoft is at its lowest-ever price
If it’s a Kindle you’re after, the good news is that Amazon’s own-brand devices are among the heaviest discounted on Prime Day.
Kindle Colorsoft: Was £269, now £199, Amazon.co.uk
The Kindle Colorsoft is the first in the ereader range to have a colour screen, making it a particularly good choice for graphic novels, recipe books and travel guides. “Here the colours are more punchy and vivid, though still tending more to pastel than brightness,” said tech critic David Phelan in his review. With 26 per cent off, it has been reduced to its lowest-ever price (£199) since its 2024 release.