VIDEO: Brazil striker Joel falls into giant hole behind advertising board when celebrating

From joy to despair in a matter of seconds.

Here is the moment striker Joel decided to jump over the advertising board after celebrating his late second goal for Cortiba in their 3-1 victory over Sao Paolo on Wednesday night.

Unfortunately for the delighted forward, there was a gigantic hole behind the board, which he fell straight in to.

Finally Joel was found in the hole, where he was helped out by an official.

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The humiliated striker was then substituted, but was able to applaud the supporters on his way to the dugout.