US Shapewear Brand Shapermint Expands to the UK: Redefining Comfort and Body-Positive Fashion

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Shapermint, the US-based shaping essentials brand known for combining style, comfort, and inclusive sizing, has officially launched in the UK. The move comes as demand grows across Europe for body-positive fashion that celebrates rather than conceals, offering British shoppers a new destination for bras, camis, leggings, and shaping essentials.

According to recent retail trends, UK consumers are increasingly turning to direct-to-consumer brands for wardrobe staples that fit well and feel good all day. Shapermint, which has built a loyal following of over 12 million customers globally, is stepping into the market with the promise of fast delivery, an inclusive size range, and a supportive online community.

A Brand Built on Body Confidence

Founded in the US, Shapermint was created with a clear mission: to help women feel comfortable and confident in their own skin. Instead of pushing unrealistic beauty standards, the brand champions self-expression through style, offering everyday essentials that fit and flatter all body shapes. From shapewear for mums to pieces designed for active lifestyles and body changes through peri and menopause, Shapermint creates garments that adapt to different life stages and body changes.

The brand’s product line spans from wireless bras and camis to high-waisted shaping shorts and bodysuits, with sizes ranging from UK 6 to 28. Popular choices among customers include the Sweetheart Wireless Contour Bra, High Waisted Shaper Shorts and the ShapingTank Cami, all praised for their incredibly flattering fit and all-day comfort, achieved through fabrics that blend flexibility with medium compression, allowing the body to move without restriction.

As the brand expands into the UK and EU, it aims to build the same strong sense of community it has developed in North America. This community encourages customers and brand ambassadors to be genuine and share their everyday challenges, putting authenticity at the heart of the experience. You can see this approach across their social media channels.

Fast Delivery and Easy Returns

With a warehouse in the UK, standard delivery typically takes 3–5 working days, with express delivery options available The company also ships to other European countries, making it easy for customers across the region to access its products.

Returns are straightforward, with a flexible policy that allows customers to exchange or refund items that aren’t the perfect fit within the first 60 days after delivery. Shapermint offers customers an easy way to identify their size in bra and shapewear, with a size calculator that customers can find in each product page. When in doubt, the brand offers customer support via chat on the site as well.

A Confidence-Boosting Approach to Apparel

The UK has long been a hub for body positivity and inclusive fashion, yet there’s still room for growth in truly inclusive representation. During the Spring/Summer 2025 fashion weeks, only 0.8% of the looks featured plus-size models, highlighting the ongoing need for better representation. Shapermint is committed to showcasing women of all body types throughout their campaigns and website, offering a refreshing and empowering approach for the many women who don’t see themselves reflected in traditional fashion marketing.

Shapermint’s UK launch transcends everyday bras and shapewear; it continues paving the path where women of all sizes can feel confident, comfortable, and supported through affordable everyday essentials. With its growing product range, inclusive sizing, accessible customer experience, and shipping availability across Europe (including the Netherlands, Germany, Sweden, Denmark, and Finland), Shapermint promises to become a staple not just in UK wardrobes, but across the continent.

Explore the full collection at Shapermint’s UK site or check out the Shapewear collection to discover customer-loved styles.