Watch: Léa Seydoux does the Apache in new Prada fragrance ad

Wednesday 17 August 2011 19:00 EDT

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

For its new perfume, Candy, the Italian brand Prada hired the young French actress Léa Seydoux to lose control and take the lead.

Inspired by the Apache, a dance performed in Paris in the 1930s, Seydoux engages in a wild yet elegant routine with her piano teacher, guiding him instead of being guided - presumably the idea of a woman conveyed by Prada, which is clearly after a new younger, more daring audience.

Watch the commercial at http://youtu.be/VV4hEQJrZCI and the making-of at http://youtu.be/WUGL-dBhqdw.

http://www.pradacandy.com

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Stay up to date with notifications from The Independent

Thank you for registering

Watch: Léa Seydoux does the Apache in new Prada fragrance ad

Join our commenting forum

Thank you for registering