Television: Comedian Harry Hill is reported to have quit his successful ITV show Harry Hill's TV Burp after nine years

It is thought the star turned down a £1m pay increase that would have taken his earnings to a reported £4m, according to The Sun.

It is understood that Hill, 46, will see out the two-year contact with ITV, which he signed in 2010.

He is set for another series of the show – which has won three Bafta awards in the UK and the coveted Rose d'Or Award at the Montreux International Television Festival – in 2012, after a run which begins this October. A spokesman from ITV said they had a "great relationship" with Hill were looking forward to that continuing.

In June Hill said: "It is a drag. One year I did 21 shows – most series are only eight. At the end of it I was completely mental."

Avalon, who produce the series, said a final decision had not yet been made post the 2012 run.