Jellycat’s steepy tea bag is only available at these select retailers
The new steepy tea bag design is part of the amuseables range
Jellycats are loved by adults and kids alike. Despite its recent fame on TikTok, the trending British brand has just celebrated its 25th anniversary. From whimsical creatures and seasonal lines for Halloween or Christmas, to more classic bears and bunnies, unboxing videos of the toys regularly go viral as fans build their collections. They’re so popular that this summer even saw a wave of Jellycat shoplifting.
Among its most popular designs are the amuseables – a range of toys shaped like food. From bakery goods to sushi, avocados, croissants and chilis, the toys have amassed millions of views on TikTok.
The latest character to join the roster is the steepy tea bag. However, there’s a catch. This cute toy is available exclusively at independent shops across the UK, not high street retailers.
This comes as welcome news to boutique business owners after Jellycat stopped supplying more than 100 small shops earlier this year.
As part of a “brand elevation strategy”, the company pivoted to displays in luxury stores like Selfridges and collaborations with the likes of Harrods. The launch of the steepy tea bag appears to be an olive branch to both shop owners and customers dismayed by this move.
Here’s everything you need to know about where to find the new steepy tea bag.
Where to shop the Jellycat steepy tea bag
The new Jellycat amuseable steepy tea bag is available exclusively, in-person, at independent small businesses across the UK. You can check with your local Jellycat stockist to find your nearest location, but bear in mind that this interactive map also displays larger retailers like John Lewis, Selfridges, and Jojo Maman Bébé, which won’t have stock.
Jellycat amuseable cheese fondue
Hailing from the same range as the steepy tea bag, if slightly nicher, the Jellycat cheese fondue is inspired by – unsurprisingly – fondue. This red pot of delicious, melty cheese has a sweet smiley face.
Jellycat Bartholomew bear
Jellycat’s take on a classic kids’ toy, this is the archetypal teddy bear. Characterised by its squishy limbs and endearing embroidered face, the bear’s perfect for young Jellycat fans.
Jellycat Timmy turtle skating
This charming plush toy is a wintry version of the ever-popular Timmy Turtle (£40, Jellycat.com), complete with ice skates, a blue scarf and a matching, fluffy-lined bobble hat with cream embroidery.
Jellycat amuseable boiled egg
This amuseable Jellycat creature is a smiling boiled egg. The quirky plush toy features short legs and is crafted from tactile fabrics that the brand claims will boost your little one’s sensory development. Meanwhile, adults might want to invest as a nod to their favourite snack.
Jellycat amuseable sardine tin soft toy
If you’re eking out the final days of so-called “sardine girl summer”, don’t miss this unique Jellycat design. Designed to look like a sardine tin – complete with legs and a cute embroidered face – it features two sardines poking out the top.
Jellycat amuseables clementine
If you’re already thinking ahead of Christmas, Jellycat’s amuseables clementine would make a brilliant stocking filler.
Jellycat Clyde capybara bag charm
Whether you’re yet to get your hands on a Labubu or you want to add another bag charm to your collection, Jellycat’s capybara would make a cute addition.
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