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Kate Middleton-approved affordable jewellery brand extends its huge sale

The Princess of Wales has worn pieces from the brand for royal engagements

Daisy Lester
Senior shopping writer
Tuesday 02 December 2025 16:34 EST
Among the fans, Kate Middleton has worn the brand's pieces to various occasions
Among the fans, Kate Middleton has worn the brand's pieces to various occasions (Getty)

Worn by The Princess of Wales, Missoma requires little introduction. Renowned for its affordable and timeless takes on trends, its Black Friday sale is always highly anticipated among jewellery lovers. From cult everyday staples like the viral gold chubby hoops (a trusty style I’ve worn for years) to capsule collections with the likes of designer Harris Reed and influencer Lucy Williams, its crowd-pleasing jewellery has won the label a loyal fan base.

It isn’t only Kate Middleton who’s a fan of the jewellery brand. While she has been spotted wearing Missoma's earrings at numerous public engagements over the years, Taylor Swift and Margot Robbie have also embraced its designs. Plus, the brand has enjoyed plenty of on-screen attention, including appearances in the Barbie movie and the latest season of The White Lotus.

If you’ve had your eye on any pieces from the A-list favourite jewellery brand, you’ll be glad to know it's extended its Black Friday sale (which launched last week) by another day, so you’ve still got time to save up to 40 per cent. While I’m uncertain whether the brand will extend its sale further, the website states it ends tonight, so I’d recommend being quick.

(Missoma)

When Margot Robbie’s character wore Missoma’s now-iconic heart necklace in the Barbie movie, it (naturally) sold out. Now, it’s included in the brand’s sale. The 18-carat-gold-plated (on brass) design sees a heart charm paired with a delicate bobble chain and features the brand’s signature ridge detailing, as well as a twisted rope jump ring. Measuring 26.6mm x 19.7mm x 5.6mm, wear this necklace solo, choker-style, or layer it up with other gold pieces.

(Missoma)

Missoma’s mini chubby earrings have been in my everyday jewellery rotation for years. The trend-led and well-crafted design is endlessly wearable – and they’ve barely tarnished, thanks to the 18-carat gold plating. As the name suggests, the pair features a chunky, rounded design and comes in both medium and mini sizes – I prefer the smaller size, which only serves to enhance the “chubby” feel. An everyday classic, they’re well worth the investment (trust me).

(Missoma)

Influencer Lucy Williams has been collaborating with Missoma for years, with each of her collections infused with a vintage feel. Case in point: this pendant, designed to replicate a Roman-era coin, and worn recently by Taylor Swift. The 18-carat gold-plated pendant is partially encased by a Roman arc. Better yet, you can get it engraved at no extra cost – the perfect Christmas gift.

(Missoma)

Hailing from British designer Harris Reed’s coveted collection with Missoma, the pendant necklace features two Georgian-inspired gold hands holding a twisted ring. Elevated by the seed pearl chain with black onyx detailing, it’s a much-loved staple in my own jewellery box. The design is an understated take on the pearl jewellery trend, easily worn solo during the day or stacked with gold chains for a statement look come evening.

(Missoma)

If they’re good enough for Selena Gomez and Cynthia Erivo, they’re good enough for us. Missoma’s hera dome hoops boast a statement chunky look, with a stud fastening. For extra impact, the hoops feature a mixed metal design and double ridge silhouette, making them the perfect choice for those who can’t decide between silver or gold.

(Missoma)

Nothing has more timeless appeal than a link chain bracelet – and Missoma’s design has been inspired by vintage chain watch straps and evokes a luxurious, yet effortless aesthetic. Style it alone, or dress it up alongside your favourite timepiece. With 20 per cent off, this affordable piece looks far more expensive than its £92 price tag.

(Missoma)

As well as being a favourite pair of Kate Middleton's, Missoma’s zenyu hoops were also spotted in the latest season of The White Lotus (Charlotte Le Bon’s character Chloe wore them by the pool). A statement alternative to your everyday hoops, the 18-carat gold pair of earrings features vintage-inspired fan charms.

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