The Oura ring is still discounted after Black Friday and Cyber Monday

If you’re looking to track your health and fitness in a more discreet way, the Oura Ring might just be the product for you. Hailed by senior tech critic Alex Lee as “the best smart ring on the market”, it has not only fantastic activity tracking but the “best sleep tracking of any wearable”, he said in his Oura Ring review.

Our fitness and wellbeing editor, Emilie Lavinia, agrees. When she put the wearable device to the test, Emilie said it was a “valuable investment for regular people who want to take charge of their health, work with the AI coach, and share reports with their doctor." All around, it’s a great tool that can help you improve your overall wellbeing.

But as you would likely expect, the Oura ring doesn’t come cheap. That’s why it’s a smart move to use the offers that are still available post-Black Friday to get the wearable at its lowest-ever price before the deals disappear.

Right now, the biggest saving you’ll find is £100 off the Oura ring 4. Below, I’ve rounded up everything you need to know about buying the bestselling smart ring for less.

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Discounts on Oura’s popular smart rings are rare, so I’m pleased to see this £100 saving at Boots.

“While other smart rings are starting to differentiate themselves from Oura, I still think the Oura ring 4 is the best smart ring on the market. It has the best sleep tracking of any wearable, with a lot of science to back it up. There are new features rolling out all the time, and it’s the best activity tracker I’ve found in a smart ring so far,” said senior tech writer Alex Lee in his Oura Ring 4 review.

Fitness and wellbeing editor Emilie Lavinia was equally as impressed by the Oura Ring 4 in her review, noting that it’s the “best out there”. She added: “The price of the Oura ring may put some people off, but I’d argue that this is a more lifestyle-led tracker than most. It’s a more valuable investment for regular people who want to take charge of their health, work with the AI coach, and share reports with their doctor. It doesn’t seem as exclusive or athlete-focused as many other wearables.”

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If you're perplexed as to why the gold and rose gold Oura rings are more expensive than their black and silver counterparts, I'm here to clear things up. Simply put, these colourways undergo a complex coating process known as PVD, or physical vapor deposition, which results in a finish that's designed to be more durable and scratch resistant. And, of course, as wellness editor Emilie Lavinia put it in her review of the Oura ring gen 4, these "new colours and finishes also look far more luxe and likely to blend in with existing jewellery." Boots is currently selling the gold iteration with £150 off post-Black Friday.

Most brands will introduce their discounts over the course of a fortnight before the event, and continue to offer savings in the weeks that follow. Most of the best deals can usually be found over the Black Friday weekend, which starts on Friday, 28 November and ends on 1 December (aka Cyber Monday), but we’ve spotted some deals that have stuck around.

While there are many genuinely great deals to shop in the Black Friday deals, there are definitely some duds, so it pays to do your research before you head to the checkout. This can mean comparing prices across different retailers or checking price tracker websites and staying eagle–eyed when it comes to spotting potential scams. For more top tips on how to shop the Black Friday sales, our consumer expert Molly Greeves has you covered with her guide to finding the best deals.

What you'll find above are the lowest prices you'll find on Oura rings right now. To source these, I checked across all the major retailers, such as Amazon, Argos, Currys and more. I also used price tracking websites, such as Camelcamelcamel, PriceRunner and PriceSpy, to make sure these deals are really as good as they seem.

Here at IndyBest, the team tests a huge range of the best tech, health and fitness products and more. We also keep tabs on how their prices fluctuate throughout the year, enabling us to spot top-rated products at great prices and then pass this knowledge on to you.

When Black Friday rolls around each year, our recommendations can steer you in the direction of genuinely good value for money deals, while swerving performative price hikes and subsequent reductions.

Harry Bullmore is The Independent’s fitness and wellbeing writer. He is responsible for keeping on top of the latest health and fitness releases, from supplements and dumbbells to exercise machines and wearables. With years of experience covering sales events such as Black Friday, he is an old hand when it comes to helping you find cut-price products that can improve your health.

Want more great offers? Check out our guide to the best post-Black Friday deals 2025