Ian Holloway issues warning to fans as Swindon Town boss reveals ‘shock’ cancer scare
Swindon Town boss confirms personal skin cancer scare
- Swindon Town manager Ian Holloway, who underwent surgery for skin cancer in May, has launched an initiative to raise awareness about sun exposure dangers.
- The club's new training kit features a UV-U-SEE logo that changes colour with UV intensity, visually reminding players and fans of sun risks.
- Melanoma, the most lethal form of skin cancer, inspired the collaboration with marketing agency Pablo's UV-U-SEE initiative.
- Research indicates athletes face significantly higher UV exposure and low sunscreen use, while 29 per cent of football fans have experienced sunburn.
- The campaign highlights that melanoma cases have tripled in 30 years, with UV strong enough to cause damage even during autumn and winter months in the UK.