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Cadillac F1 lands Super Bowl TV commercial to make major new announcement

Terry Crews drove a Cadillac at the Las Vegas Grand Prix last month
Terry Crews drove a Cadillac at the Las Vegas Grand Prix last month (Getty Images)
  • Cadillac, backed by General Motors, is set to join the Formula One grid as the 11th team for the 2026 season.
  • The brand announced plans to unveil its debut Formula One car design through a television commercial during the Super Bowl on 8 February.
  • Team CEO Dan Towriss stated that the Super Bowl platform reflects Cadillac's “bold, innovative, and distinctly American heritage”.
  • The 2026 season is scheduled to commence on 8 March in Australia, with Valtteri Bottas and Sergio Perez named as drivers for Cadillac.
  • The Super Bowl is chosen for its massive viewership, with the 2024 event attracting 123.7 million viewers, making it the biggest annual US television event.
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