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Holiday firms braced for record bookings amid Sunshine Saturday rush

Sunshine Saturday is the busiest day of the year for summer holiday bookings
Sunshine Saturday is the busiest day of the year for summer holiday bookings (Getty Images)
  • The UK Civil Aviation Authority (CAA) has warned travellers to be cautious of hidden costs and potential fraud during January holiday sales, following record bookings.
  • "Sunshine Saturday", the first Saturday of the year, is identified as the busiest day for booking bargain summer trips.
  • Passenger demand is predicted to be five per cent higher for the period between October 2025 and September 2026 compared to the previous year.
  • Travellers are advised to read the small print, check for Atol protection, shop around for deals, and consider paying by credit card for additional insurance.
  • Atol, the financial protection scheme, ensures holidaymakers are not left stranded or out of pocket if their travel company ceases trading.
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