A ‘fraudulent’ video appears to show doctors applying weight loss patches outside the hospital (Facebook)
Guy’s and St Thomas’ NHS Foundation Trust has issued a warning regarding AI-generated videos circulating on social media platforms.
The fraudulent videos “falsely claim a number of our clinicians are using and endorsing” specific weight loss patches.
The trust confirmed that the individuals depicted in the videos are not their staff and is actively working to get the misleading content removed.
Dr Daghni Rajasingam, deputy chief medical officer at the trust, said NHS clinicians would never endorse commercial products and advised the public to seek health advice from trusted NHS sources.
This warning coincides with broader concerns about unregulated weight loss products online, following a survey indicating that one in ten Britons would consider purchasing such items from social media or unregistered sellers.