The surprise area of Europe offering value ski holidays
Nordic countries offer a surprising value for money option for skiers (Getty/iStock)
New research indicates Nordic ski destinations such as Beitostolen, Geilo, and Pyha are emerging as surprisingly affordable European options for UK holidaymakers.
Post Office Travel Money's annual study, which assesses costs for a family of four, found prices have risen by an average of 10 per cent across most destinations due to the weakening pound.
Italy's Passo Tonale was ranked the best value family resort for the second consecutive year, costing £1,797, significantly less than Austria's Saalbach at £4,060.
The top seven most affordable resorts include Passo Tonale and Bardonecchia (Italy), Bankso (Bulgaria), Kranjska Gora (Slovenia), and the Nordic resorts of Beitostolen, Geilo, and Pyha.
Experts advise families to choose carefully and check prices, noting that resorts like Pyha offer excellent value compared to more expensive French alternatives.