A pint of Guinness could now cost £10 – this is why
King Charles pulls 'perfect pint' as he opens new Guinness brewery in London
Diageo has announced a 5.2 per cent price increase for Guinness draught, effective from April.
This marks the second consecutive year of price hikes, following a 4.2 per cent rise last year, which Diageo attributes to increasing operational costs and the need to invest in its brands.
Pub landlords have expressed significant concern, warning that the popular Irish stout risks becoming the 'first £10 pint' and potentially unaffordable for customers.
They highlight that this increase adds to existing financial pressures on pubs, including rising energy costs, wage increases, and higher taxes.
Certain Guinness products, such as Guinness 0.0, Guinness Microdraught, and Guinness Draught in Can 440ml four-packs, are exempt from this price adjustment.