Nearly half of new bingo customers are Gen Z and millennials
Is the party over? How Gen Z is killing big booze
New data reveals that nearly half of new bingo customers are Gen Z and millennials, with 44 percent of first-time visitors being under 35.
This growing interest among younger demographics is largely attributed to a desire for more affordable social activities and a reduction in alcohol consumption.
A survey indicated that 33 percent of young adults find traditional nights out focused on drinking too expensive, with many also deeming them “overrated” or “repetitive”.
Younger people are increasingly seeking alcohol-free and activity-based social experiences, with 79 percent interested in non-drinking plans and 82 percent wanting more active nights out.
Bingo appeals to this demographic due to its low cost, high entertainment value, social atmosphere, and the chance to win prizes, offering a refreshing alternative to typical evenings out.