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Nearly half of new bingo customers are Gen Z and millennials

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Is the party over? How Gen Z is killing big booze
  • New data reveals that nearly half of new bingo customers are Gen Z and millennials, with 44 percent of first-time visitors being under 35.
  • This growing interest among younger demographics is largely attributed to a desire for more affordable social activities and a reduction in alcohol consumption.
  • A survey indicated that 33 percent of young adults find traditional nights out focused on drinking too expensive, with many also deeming them “overrated” or “repetitive”.
  • Younger people are increasingly seeking alcohol-free and activity-based social experiences, with 79 percent interested in non-drinking plans and 82 percent wanting more active nights out.
  • Bingo appeals to this demographic due to its low cost, high entertainment value, social atmosphere, and the chance to win prizes, offering a refreshing alternative to typical evenings out.
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