Nadiya Hussain: I no longer fit BBC’s ‘very neat box’
Bake Off star Nadiya Hussain speaks out after BBC cookery show is axed
Nadiya Hussain, a Great British Bake Offwinner, has spoken out after the BBC cancelled her cooking shows, including Nadiya's British Food Adventure and Nadiya's Everyday Baking.
Hussain suggested the BBC dropped her because she no longer fit their “very neat box”.
She said she was not given a definitive reason for the axing, despite her shows consistently drawing strong audience figures.
A BBC spokesperson confirmed the “difficult decision not to commission another cookery show” with Hussain but maintained she remains “a much-valued part of the BBC family”.
Hussain said she is now focused on being her “most authentic self” and finding a space in the industry where her voice is valued.