Matthew McConaughey trademarks iconic catchphrase in war on AI deepfakes
Matthew McConaughey files trademark for three-word catchphrase
- Matthew McConaughey has filed to trademark his signature catchphrase “alright, alright, alright” and other aspects of his likeness to combat artificial intelligence deepfakes.
- The actor secured eight trademarks, including his voice, smile, and specific audio/video clips, to protect against unauthorised AI misuse.
- The trademark registration for “alright, alright, alright” specifically details the pitch variations of the phrase.
- This strategy provides McConaughey with grounds to sue in federal court for general misuse of his image and voice on the internet, beyond just commercial product sales.
- McConaughey's legal team aims to establish clear ownership and consent in an AI world, with the actor previously using AI to create a synthetic version of his voice for his newsletter.