Why Draco Malfoy has become an unlikely Lunar New Year mascot in China
Harry Potter villain emerges as unexpected Lunar New Year symbol
- Draco Malfoy has become an unexpected Chinese Lunar New Year mascot, with his image adorning festive decor and merchandise.
- His surge in popularity is due to the Chinese translation of his surname, Ma-er-fu, meaning horse and fortune, making him an auspicious symbol for the Year of the Horse.
- Social media shows widespread use of Malfoy-themed items, such as red posters sold on platforms like Taobao, reflecting the Harry Potter franchise's significant popularity in China.
- Other posts on the social media platform show a massive image of Malfoy in his uniform hanging across several floors of a shopping mall in central Henan province.
- The Harry Potter franchise is incredibly popular in China, where foreign films make up a relatively small percentage of the box office due to strict quotas and a shift to local content.
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