Jacob Alon left ‘floating’ after being named winner of Brits Critics’ Choice award
Brits Critics’ Choice prize winner revealed
- Scottish singer Jacob Alon has been named the Critics’ Choice prize winner ahead of next month’s Brit Awards.
- Alon triumphed over a shortlist that included indie artist Rose Gray and singer-songwriter Sienna Spiro.
- Their debut album, In Limerence, released last year, earned them a place on the 2025 Mercury Prize shortlist for album of the year.
- Alon expressed their gratitude in Scottish Gaelic, reflecting on their humble beginnings and the significance of their music reaching a wider audience.
- The Critics’ Choice prize, supported by BBC Radio 1, has a history of recognising future stars, with previous winners including Adele and Sam Smith; the Brit Awards ceremony will be broadcast live on February 28.