Media: Launch Of The Week the essex magazine

The first of a new series introducing one of the week's more eye- catching launches

Publisher: Acorn Magazines, also responsible for the Norfolk, Suffolk and Cambridgeshire magazines.

Price: pounds 1.70.

Editor: Pippa Bastin.

Raison D'Etre: "It pertains to what living in this county is really about," says Ms Bastin. "Essex is sharper than, say, Norfolk. It does have this awful Eighties hangover. But `Essex girls' actually exist everywhere. I think it's a brilliant place."

Star Feature: Interview with Essex and England cricket captain Nasser Hussain.

Print run: 10,000.

Frequency: monthly.

Target Audience: Age 35 to 55 years and interested in fashion, food and interiors.