Thailand’s tourism numbers drop after turbulent year
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Popular tourist destination sees visitors fall after violence and flooding
- Thailand recorded its first decline in annual foreign tourism numbers outside of the pandemic period in 2025.
- The country saw 32.9 million arrivals between January and December 2025, marking a 7.2 per cent decrease from the 35 million international tourists in 2024.
- This drop is attributed to various incidents, including the Bangkok abduction of a Chinese actor, a 7.7 magnitude earthquake in Myanmar, a border conflict with Cambodia, and severe flooding.
- Malaysians constituted the largest group of foreign visitors with 4.52 million, followed by Chinese travellers at 4.47 million and Indians at 2.48 million.
- The Tourism Authority of Thailand aims to welcome 36.7 million foreign tourists in 2026 and previously launched a campaign offering free domestic flight tickets to boost visitor numbers.