Indonesian actor’s LinkedIn ‘Open to Work’ badge ignites debate over unemployment
Actor faces backlash after changing her LinkedIn Open to Work status
- Indonesian actor Prilly Latuconsina faced criticism for using LinkedIn's “Open to Work” badge as part of a marketing campaign.
- Latuconsina, 29, posted on 26 January, stating she wanted to gain experience in offline sales outside the entertainment industry.
- The post, which garnered over 30,000 reactions and job offers, was later revealed to be a marketing stunt, reportedly for toothpaste brand Sensodyne.
- Jobseekers in Indonesia reacted negatively, viewing the stunt as insensitive given the country's significant unemployment challenges, with 7.35 million people unemployed as of November 2025.
- Following the backlash, Latuconsina issued an apology in February, acknowledging the hurt caused, and the collaboration with Sensodyne appeared to be cancelled.
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