New York Post goes Hollywood as tabloid branches out to ‘jaded’ California
News Corp to launch The California Post next year
- News Corp., owned by Rupert Murdoch, is set to launch a new daily newspaper, The California Post, in Los Angeles early next year.
- The new publication will expand on The New York Post brand, featuring a robust staff and covering news, entertainment, politics, culture, sports, and business from a “distinctly Californian perspective.”
- Robert Thomson, News Corp. CEO, stated that The California Post aims to provide an “antidote” to existing journalism, engaging readers with “serious reporting and puckish wit.”
- Veteran journalist Nick Papps has been appointed Editor-in-Chief of The California Post, reporting to The New York Post's top editor, Keith Poole.
- The venture targets California's large existing readership of The Post's digital sites and seeks to fill a perceived gap in the market, potentially capitalizing on the struggles of The Los Angeles Times.