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Internal document reveals how much Meta made from fraudulent ads last year

Mark Zuckerberg struggles to answer phone call during 'super intelligence' Meta demonstration

Internal documents reportedly reveal Meta, the owner of Facebook, Instagram, and WhatsApp, projected earning 10 per cent of its 2024 revenue, approximately $16 billion, from fraudulent ads.
These revenue streams reportedly include e-commerce and investment scams, illegal online casinos, and the sale of banned medical products across its platforms.
The documents suggest Meta failed for at least three years to effectively identify and stop a vast number of these ads, with an estimated 15 billion 'higher risk' scam ads shown daily, generating around $7 billion annually.
Meta's internal policy reportedly bans advertisers only if there is a 95 per cent certainty of fraud; otherwise, it charges higher ad rates as a penalty.
A Meta spokesperson disputed the documents as a 'selective view' that distorts its approach, stating the 10.1 per cent estimate was 'rough and overly-inclusive,' while affirming efforts to combat fraud and scams.