Why a 16ft Labubu float divided Macy’s Thanksgiving Parade viewers
99th annual 2025 Macy's Thanksgiving Day Parade
The viral furry gremlin doll, Labubu, made its debut as a 16-foot float at the Macy’s Thanksgiving Day Parade in New York City.
Originating from Chinese retailer Pop Mart, the collectable keyring doll has achieved global popularity and cultural ubiquity, often seen as a fashion accessory.
The float, part of the 'Friendsgiving in Pop City' theme, depicted Labubu and other characters enjoying a festive celebration.
Labubu's inclusion in the parade proved highly divisive, with many social media users expressing shock, calling the doll 'creepy', and questioning its presence.
Despite detractors, fans of the toy franchise defended Labubu as 'cute' and 'mischievous but with good intentions', with characters also touring New York City prior to the parade.