Lidl sells over 30 million mince pies as Christmas sales surge
Lidl Christmas advert 2025
Lidl announced a record-breaking Christmas trading period, reporting a 10 per cent surge in sales.
The German-owned retailer's UK operations generated over £1.1 billion in turnover in the four weeks leading up to Christmas Eve.
Nearly 51 million customers shopped with Lidl, an 8 per cent year-on-year increase, with CEO Ryan McDonnell crediting investment in low prices and British food.
Bestselling items included 30 million mince pies, a 70 per cent increase in seasonal produce sales, and a 260 per cent rise in Champagne sales for Lidl Plus members.
Lidl, Britain's sixth-largest grocery chain, opened around 40 new shops in 2025, expanding its total UK estate to over 1,000 stores.
