Guinness is set to open a new brewery attraction, the Guinness Open Gate Brewery, in Old Brewer’s Yard, Covent Garden, London, on Thursday, December 11.
The 54,000 square-foot venue will offer immersive experiences, microbrewery tours, and tastings of various craft brews, including non-stout and low-alcohol options.
Visitors can learn the brand's famous "surge and settle" pouring technique and explore its heritage, though the Guinness stout itself will be imported from Dublin.
The attraction will feature several restaurants, including Gilroy’s Loft and Porter’s Table, helmed by chef Pip Lacey, serving British coastal produce and handmade pies by chef Calum Franklin.
This London outpost marks Guinness's third global tourist attraction, following locations in Baltimore, USA, and Dublin, with tickets becoming available in November.