Cracker Barrel to restore old logo amid right-wing rebrand controversy
Cracker Barrel will no longer change its logo
- Cracker Barrel announced it will revert to its original logo and “Old Timer” mascot following widespread conservative backlash and criticism from President Trump over a recent rebrand.
- The controversy began last week when the Southern food chain introduced a streamlined logo that removed its “Uncle Herschel” mascot, leading some conservatives to claim the company had gone “woke.”
- President Trump celebrated Cracker Barrel's decision on Truth Social, congratulating the company for changing its logo back.
- The Trump administration had previously joined the criticism, with Trump suggesting the company should revert its logo and the Republican Party posting “Make Cracker Barrel Great Again!”
- Following the announcement of the logo reversal, Cracker Barrel's stock traded up over 6 percent, although it remains down nearly 10 percent from the start of the month.