Martin Lewis shares wise words ahead of Black Friday mayhem
Martin Lewis has shared advice on Black Friday deals (Getty)
Black Friday, which originated in 1960s Philadelphia, has evolved into a multi-week sales event in the UK.
Money saving expert Martin Lewis advises that a true saving occurs only if you were planning to buy the item anyway; otherwise, it is a wasted purchase.
Research by MoneySavingExpert.com indicates many popular items are cheaper on Black Friday than closer to Christmas.
While some items may be cheaper in January, waiting between Black Friday and Boxing Day for further discounts is often unproductive.
Lewis also encourages consumers to consider their genuine need for an item and their ability to afford it before making a purchase.