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Airline launches new sale with jibe at Elon Musk as feud continues

Exclusive: Michael O'Leary announces Ryanair's exclusive ‘Prime’ service for frequent flyers
  • The rivalry between Elon Musk and Ryanair CEO Michael O'Leary has intensified, leading to a new advertising campaign from the airline.
  • Ryanair launched a 'Big ‘Idiot’ Seat Sale', sending emails with a mock-up of O'Leary striking Musk, labelled 'Big Idiots'.
  • The campaign offers 100,000 seats from £16.99 for travel between February and April, with the advertising copy targeting 'idiots' on X.
  • The dispute originated from O'Leary's refusal to install Starlink Wi-Fi on Ryanair's fleet, citing an estimated £250m annual cost and subsequently calling Musk an 'idiot'.
  • Musk reacted by stating O'Leary 'needs to be fired' and suggested he could buy Ryanair, a prospect deemed unlikely due to European Union airline ownership regulations.
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