This new aesthetic involves bolder, more obvious cosmetic enhancements such as prominent lip fillers, taut foreheads, and plump cheeks, a departure from previously preferred subtle procedures.
The "Mar-a-Lago face" reflects the maximalist style associated with Trump and his inner circle, particularly those from Palm Beach.
While popular treatments include lip fillers and wrinkle treatments, some surgeons, like Anita Kulkarni, have declined clients requesting this "more done look" due to safety concerns or differing aesthetic philosophies.
The trend is notably prevalent among Republican political clients, with men often seeking procedures to appear "younger" and "more virile."