Sales of this humble pantry staple are spiking – and what that means for America’s economy
More people are buying a dish that was popular in the 1970s. It may not be a good thing
- Hamburger Helper, a boxed pasta dish, is experiencing a significant sales resurgence in the US amidst a faltering economy.
- Owner Eagle Foods reported a 14.5 per cent jump in sales for the year through August, contrasting with a general dip in consumer demand for many food brands.
- This increase is primarily attributed to high inflation and rising grocery bills, which are compelling households to prioritise value and necessity in their food purchases.
- The brand's renewed popularity mirrors its initial success in 1971, when it was launched during a period of economic weakness and soaring beef prices.
- Economists note declining consumer confidence and reduced spending power, leading shoppers to turn to affordable pantry staples like Hamburger Helper, canned goods, and boxed macaroni and cheese.