Domino’s launches new chicken brand across UK in bid to take on KFC
Domino’s makes major menu change to take on rivals
- Domino's is launching a new chicken concept, Chick 'N' Dip, to capitalise on the rapidly growing demand for chicken across the UK.
- The sub-brand will initially debut in the North West of England and Northern Ireland, with ambitions for a wider rollout.
- This strategic move comes during a challenging period for Domino's, which recently saw its shares hit their lowest level in a decade due to weaker consumer confidence and rising costs.
- Chick 'N' Dip will offer a range of chicken tenders, wings, and boneless bites, paired with nine different dips.
- Domino's boss Andrew Rennie stated that the new concept represents a significant growth opportunity for the company's UK and Ireland business.