British holidaymakers abroad splurge more than double what foreign tourists spend in the UK
How much the average British tourist spends on holiday abroad
- British holidaymakers spent an average of £830 per person on trips abroad last year, contributing to a 10 per cent increase in total spending compared to 2023.
- UK residents made a record 94.6 million trips abroad in 2024, surpassing pre-Covid levels from 2019.
- Despite Spain, France, and Italy remaining popular, there is a growing trend for British travellers to seek out new destinations like Croatia and Montenegro, influenced by price and climate.
- The UK's tourism deficit has reached a record £46.1 billion, as the 10 per cent rise in British spending abroad significantly outpaced the 4 per cent increase in spending by overseas visitors to the UK.
- The ban on EU holidaymakers using identity cards is hindering inbound tourism from the European Union, while Americans remain the largest group of visitors to the UK.