Mattel has launched an autistic Barbie doll, developed in collaboration with the Autistic Self Advocacy Network, aiming to improve representation of autistic people.
The doll features accessories and design elements reflecting common autistic experiences, such as a tablet with an augmented and alternative communication (AAC) app and noise-cancelling headphones for sensory sensitivities.
Other thoughtful details include a sideways glance to indicate discomfort with eye contact, comfortable clothing without labels, and flat Mary Jane-style shoes instead of high heels.
The Barbie also incorporates bendable elbows and wrists, along with a fidget spinner, to represent stimming, an important self-regulation method for autistic individuals.
While acknowledging that no single doll can represent the diverse autistic community and historical criticisms of Barbie, autistic researchers generally view the doll as a positive step for representation, education, and normalising disability accommodations.