Netflix confirms use of AI to help make ‘better and cheaper’ films and TV shows
How Netflix plans to utilise AI in its TV series and films
- Netflix has confirmed its first use of generative AI in a production, featuring in the Argentinian sci-fi series The Eternaut.
- Co-chief executive Ted Sarandos stated that AI was used to depict a building collapsing, achieving the visual effect ten times faster than traditional methods.
- Sarandos highlighted that AI helps creators make films and series better and cheaper, enabling complex effects even for productions with smaller budgets.
- The use of AI in film and TV has been a significant point of discussion, notably during the 2023 SAG-AFTRA strike.
- The actors' union secured crucial protections regarding AI technology in their November 2023 agreement with Hollywood studios.