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Rival documentary surges on Netflix during Melania premiere

Melania touts her movie at White House event then says 'it has nothing to do with promotion'

Michelle Obama's 2020 documentary, Becoming, experienced a 13,000% increase in viewership on Netflix over the weekend that Melania Trump's film, Melania, was released.
Over 47.5 million minutes of Becoming were streamed by US Netflix users during Melania's opening weekend, a significant rise from 354,000 minutes the previous weekend.
First Lady Melania Trump's film, despite receiving critical panning, achieved the biggest opening for a non-fiction feature in the last decade, grossing $7 million domestically.
The film is unlikely to recoup the $40 million AmazonMGM paid for it, along with an additional $35 million spent on marketing.
Controversies surrounding Melania include the return of director Brett Ratner following sexual misconduct allegations and reports that two-thirds of the crew requested their names be removed from the credits. President Donald Trump attributed any weak ticket sales to the post-Covid theatre business.