‘Random’ UFC cameo criticised by Golden Globes viewers
Owen Cooper references Liverpool during Golden Globes acceptance speech
Viewers of the 2026 Golden Globes were left confused by an unexpected appearance of two UFC fighters on stage.
The fighters, clad in branded gear, briefly walked across the stage after an award presentation, prompting widespread bewilderment and criticism on social media.
This cameo is believed to be a result of a new $7 billion deal between CBS's parent company, Paramount, and UFC, making Paramount+ and CBS the new home for UFC events.
Many viewers expressed annoyance that the 'random' UFC segment took up valuable broadcast time, especially when other award presentations were reportedly rushed.
The incident followed Golden Globes host Nikki Glaser's monologue, which included criticism of CBS regarding its editor-in-chief, Bari Weiss, and controversies surrounding withheld news segments.