Glen Powell defends Sydney Sweeney over controversial jeans advert
(Getty)
Sydney Sweeney's American Eagle advert, titled 'Sydney Sweeney has great jeans', generated controversy earlier this year due to comparisons with eugenic language, playing on the words 'jeans' and 'genes'.
Glen Powell, Sweeney's co-star, defended her in an interview, suggesting that the media firestorm was 'bulls***' driven by 'ad dollars' and a lack of accountability.
Powell stated that engaging with such public discourse is unproductive, as it 'feeds the beast' rather than correcting falsehoods, and smart people in Hollywood avoid it.
American Eagle CEO Jay Schottenstein defended the campaign, affirming the company stands by its advert and will continue with Sweeney as their brand ambassador.
A political figure publicly defended Sweeney on social media, noting her registration with the Republican Party, while Sweeney herself has not commented on the controversy.